Stuck? 6 Tips for Compelling Content Creation

“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really cares what’s on my mind.” Sound familiar? Chances are you’ve either heard or used one of these excuses when it comes to blogging for business. I’m here to tell you that each one Read more about Stuck? 6 Tips for Compelling Content Creation[…]

leadership

Leadership

Leadership steps up to the front of the room, or the microphone, in a time of crisis to calm and reassure. Leadership exhibits confidence; there is a difference between confidence and cockiness, as well as confidence and arrogance. Confidence means knowing how to pivot with a purpose, and think outside the box. Leadership is inspirational. Read more about Leadership[…]

marketing in the era of social distancing

Marketing in the Era of Social Distancing

The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have had to close their doors to the public and send employees home, under the governor’s orders. This came just days after the governor warned against holding religious services, weddings, funerals, and house parties. “It’s Read more about Marketing in the Era of Social Distancing[…]

crickets...every sales rep hears them

Crickets—Not the Insect Kind

Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event where you look forward to meeting and greeting lots of new potential clients. The day goes well, with a few follow-up calls to make and notes to send. Still energized from the experience, the following Read more about Crickets—Not the Insect Kind[…]

Lilly Cantabile/Pixabay

How NOT to Do Business

The following is a transcript resulting from a connection request I recently received to do business. Names have been changed to put the focus on the poor behavior. In other words, the “who” isn’t important; the “what,” and especially the “when” (a.k.a. the time stamps), are. December 9, 2019, 6:00 p.m.: Connection request sent from Read more about How NOT to Do Business[…]

Are You Comfortable? That’s Not Good

I’m regularly asked to speak before audiences of fellow entrepreneurs and other professionals. Some of them are good friends and colleagues within the yachting industry, while others are from varied walks of life. Regardless, my talks all share a common theme: growing and bettering yourself as a professional. We all can and should continue to Read more about Are You Comfortable? That’s Not Good[…]