business blogging for beginners tips

Business Blogging for Beginners

A few weeks ago, I presented a webinar on blogging to members of the New Jersey Association of Women Business Owners (NJAWBO). “Business Blogging for Beginners: It’s Easier Than You May Think” got them started on transforming their websites from static, billboard-like pages into engaging sites that build client trust and relationships. The ultimate goal Read more about Business Blogging for Beginners[…]

be one level above crap

Be One Level Above Crap

Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the companies fielding the complaints were “one level above crap,” as Peter Shankman, the renowned author and public speaker, says. I was reminded of Peter’s statement this weekend when I learned Optimum, my Internet provider, has Read more about Be One Level Above Crap[…]

7 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me

8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me

For the past two years, I’ve been highly entertained watching a particularly speedy chipmunk race back and forth in our yard between his burrow and our birdfeeders. He does this multiple times a day, rain or shine, cold or hot. He races so fast that we’ve nicknamed him Chippy Ninja Warrior, because he flies over Read more about 8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me[…]

crafting the right message for the media takes time

Pitch Perfect: Crafting the Right Message for the Media

I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. The conversation was about what yachting would look like come 2050, who the clients would be, and how we as the industry should start thinking about marketing to them. When the conversation turned to getting Read more about Pitch Perfect: Crafting the Right Message for the Media[…]

Stuck? 6 Tips for Compelling Content Creation

“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really cares what’s on my mind.” Sound familiar? Chances are you’ve either heard or used one of these excuses when it comes to blogging for business. I’m here to tell you that each one Read more about Stuck? 6 Tips for Compelling Content Creation[…]

leadership

Leadership

Leadership steps up to the front of the room, or the microphone, in a time of crisis to calm and reassure. Leadership exhibits confidence; there is a difference between confidence and cockiness, as well as confidence and arrogance. Confidence means knowing how to pivot with a purpose, and think outside the box. Leadership is inspirational. Read more about Leadership[…]