In early September, I published an article on LinkedIn, sharing best practices for organizing press events during yacht shows. It …
Your “Breaking News” Isn’t Breaking News
I received a LinkedIn direct message from a recent connection early this past Sunday. “Press release, breaking news from Company …
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Artificial Intelligence Is Great, But…
ChatGPT, Google's Bard, and other AI tools are all the rage... or are they? For as many companies excited about embracing and …
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Open Letter on Embellishment vs. Lies
ILLUSTRATION: Mohamed Hassan Dear fellow journalists, Surely you’ve heard about the controversy surrounding …
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Who’s Running (Or Ruining) Your Online Reputation?
My jaw just about hit the ground when I saw this Twitter post less than an hour after it went live. That was several days ago, and …
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5 Reasons Breaking Your Foot Is a Lot Like Being an Entrepreneur
In April I did something spectacularly stupid. I was rushing to pack up the last items in our house since we were moving, and due …
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Leveraging Local Media Coverage
Several months ago, I was on a Clubhouse chat with fellow yachting industry reps who were bemoaning The Media. Specifically, they …
Crisis Communications: Plan Before Crisis Crashes Your Image
Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called …
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5 Words to Absolutely Positively Avoid in Your Marketing Materials
I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …
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When Doers Need to Stop Doing
A good friend of mine is one of the hardest-working people I know. Except sometimes he isn't the smartest-working person. Not …