For the past two years, I've been highly entertained watching a particularly speedy chipmunk race back and forth in our yard …
Continue Reading about 8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me
Pitch Perfect: Crafting the Right Message for the Media
I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …
Continue Reading about Pitch Perfect: Crafting the Right Message for the Media
Stuck? 6 Tips for Compelling Content Creation
“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really …
Continue Reading about Stuck? 6 Tips for Compelling Content Creation
To Thine Own Customer Be True
With apologies to Shakespeare, when it comes to best business practices, to thine own customer be true. We all know we need to do …
Find the Helpers
When Fred was a little boy, his mother encouraged him to seek the people lending a hand when things got scary. He never forgot her …
Leadership
Leadership steps up to the front of the room, or the microphone, in a time of crisis to calm and reassure. Leadership exhibits …
Pivot With a Purpose
A few weeks ago I caught a video by one of my favorite authors and motivational speakers, Simon Sinek. He was leading a group Zoom …
Marketing in the Era of Social Distancing
The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …
Continue Reading about Marketing in the Era of Social Distancing
Crickets—Not the Insect Kind
Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event …
How NOT to Do Business
The following is a transcript resulting from a connection request I recently received to do business. Names have been changed to …