Several months ago, I was on a Clubhouse chat with fellow yachting industry reps who were bemoaning The Media. Specifically, they …
Crisis Communications: Plan Before Crisis Crashes Your Image
Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called …
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5 Words to Absolutely Positively Avoid in Your Marketing Materials
I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …
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When Doers Need to Stop Doing
A good friend of mine is one of the hardest-working people I know. Except sometimes he isn't the smartest-working person. Not …
Adapt, or Put Yourself Out of Business
I received an email earlier this week that still has me flabbergasted. Two months ago, I reached out to my contact at a …
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Why You?
Whether we hear it in these exact words or not, “why you?” is arguably the most-often-asked question on earth. More to the point, …
Business Blogging for Beginners
A few weeks ago, I presented a webinar on blogging to members of the New Jersey Association of Women Business Owners (NJAWBO). …
Be One Level Above Crap
Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the …
8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me
For the past two years, I've been highly entertained watching a particularly speedy chipmunk race back and forth in our yard …
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Pitch Perfect: Crafting the Right Message for the Media
I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …
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