Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the …
8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me
For the past two years, I've been highly entertained watching a particularly speedy chipmunk race back and forth in our yard …
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Pitch Perfect: Crafting the Right Message for the Media
I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …
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Stuck? 6 Tips for Compelling Content Creation
“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really …
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To Thine Own Customer Be True
With apologies to Shakespeare, when it comes to best business practices, to thine own customer be true. We all know we need to do …
Find the Helpers
When Fred was a little boy, his mother encouraged him to seek the people lending a hand when things got scary. He never forgot her …
Leadership
Leadership steps up to the front of the room, or the microphone, in a time of crisis to calm and reassure. Leadership exhibits …
Pivot With a Purpose
A few weeks ago I caught a video by one of my favorite authors and motivational speakers, Simon Sinek. He was leading a group Zoom …
Marketing in the Era of Social Distancing
The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …
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Crickets—Not the Insect Kind
Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event …