I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …
Continue Reading about 5 Words to Absolutely Positively Avoid in Your Marketing Materials
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I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …
Continue Reading about 5 Words to Absolutely Positively Avoid in Your Marketing Materials
A good friend of mine is one of the hardest-working people I know. Except sometimes he isn't the smartest-working person. Not …
I received an email earlier this week that still has me flabbergasted. Two months ago, I reached out to my contact at a …
Continue Reading about Adapt, or Put Yourself Out of Business
Whether we hear it in these exact words or not, “why you?” is arguably the most-often-asked question on earth. More to the point, …
A few weeks ago, I presented a webinar on blogging to members of the New Jersey Association of Women Business Owners (NJAWBO). …
Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the …
For the past two years, I've been highly entertained watching a particularly speedy chipmunk race back and forth in our yard …
Continue Reading about 8 Reasons Our Friendly Neighborhood Chipmunk Is Smarter Than Me
I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …
Continue Reading about Pitch Perfect: Crafting the Right Message for the Media
“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really …
Continue Reading about Stuck? 6 Tips for Compelling Content Creation
With apologies to Shakespeare, when it comes to best business practices, to thine own customer be true. We all know we need to do …