content creation

Attention, Executives: Don’t Replace Your Marketing Team With AI

I can’t put it more plainly than that headline. If you’re in a position to hire (and fire) marketing personnel, don’t think for …

Over the past several months, I've been putting ChatGPT and other AI tools to the test. The good news: They do some things really …

ChatGPT, Google's Bard, and other AI tools are all the rage... or are they? For as many companies excited about embracing and …

ILLUSTRATION: Mohamed Hassan Dear fellow journalists, Surely you’ve heard about the controversy surrounding …

I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …

A few weeks ago, I presented a webinar on blogging to members of the New Jersey Association of Women Business Owners (NJAWBO). …

I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …

“I’m not a writer; I don’t know anything about blogging.” “What if people think I’m an idiot? Or a phony?” “Nobody really …

Last month, I presented a seminar entitled "Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness." Some of the …

I was recently approached to contribute to a book about luxury travel being created by a boutique publishing company. The …