Print Isn’t Dead, Only Bad Ideas Are

Last month, I presented a seminar entitled “Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness.” Some of the attendees only know me as the editor of MegayachtNews.com. Therefore, an online journalist–and a journalist, no less–talking about print advertising may have seemed strange. But, I spent nearly 20 years as a magazine staff[…]

Content Is Not Enough

Those of you who pay attention to media trends have probably heard a particular phrase over and over again. That phrase: “Content is king.” Trouble is, despite it coming into our vernacular easily a decade ago, some people still don’t exactly understand what “content” means. Nor do some people apply the right strategy, instead essentially[…]