Print Isn’t Dead, Only Bad Ideas Are

Last month, I presented a seminar entitled “Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness.” Some of the attendees only know me as the editor of Therefore, an online journalist–and a journalist, no less–talking about print advertising may have seemed strange. But, I spent nearly 20 years as a magazine staff Read more about Print Isn’t Dead, Only Bad Ideas Are[…]

Everyone’s a Storyteller

Some of my fondest memories are from my kindergarten days. My teacher, Miss Blackman, was not only a fair disciplinarian, but also an outstanding storyteller. In fact, she ended every day reading from a different book. Miss Blackman had a way of making the words on the pages practically leap to life. She used funny Read more about Everyone’s a Storyteller[…]

“Expert” Advice

We all have pet peeves. Lately, one of mine has been rearing its ugly head as I read articles online and watch the news. It’s the use of “expert.” Reporters are seemingly in love with the term, to the point of eschewing any meaningful reference to a person’s background. Last night, for example, I watched Read more about “Expert” Advice[…]

Content Is Not Enough

Those of you who pay attention to media trends have probably heard a particular phrase over and over again. That phrase: “Content is king.” Trouble is, despite it coming into our vernacular easily a decade ago, some people still don’t exactly understand what “content” means. Nor do some people apply the right strategy, instead essentially Read more about Content Is Not Enough[…]