crisis communication

Crisis Communications: Plan Before Crisis Crashes Your Image

Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called it “Crisis Communications: When Bad Things Happen to Good Companies.” Typically, unforeseen emergencies or outright disasters caught industry players unprepared for the onslaught of media attention—especially social media attention—and inquiries. The panelists all carefully explained their Read more about Crisis Communications: Plan Before Crisis Crashes Your Image[…]

doers sometimes do too much

When Doers Need to Stop Doing

A good friend of mine is one of the hardest-working people I know. Except sometimes he isn’t the smartest-working person. Not that he isn’t smart. In fact, he’s a brilliant marketer and networker, and the common-sense advice he doles out (including to me) is pretty darn brilliant, too. He’s an achiever, a doer. The trouble Read more about When Doers Need to Stop Doing[…]

adapt or go out of business

Adapt, or Put Yourself Out of Business

I received an email earlier this week that still has me flabbergasted. Two months ago, I reached out to my contact at a yachting shipyard. I was writing an article, and the subject was right up their alley. In fact, they were perfect for an interview. As sometimes happens, though, I didn’t receive a response. Read more about Adapt, or Put Yourself Out of Business[…]

business blogging for beginners tips

Business Blogging for Beginners

A few weeks ago, I presented a webinar on blogging to members of the New Jersey Association of Women Business Owners (NJAWBO). “Business Blogging for Beginners: It’s Easier Than You May Think” got them started on transforming their websites from static, billboard-like pages into engaging sites that build client trust and relationships. The ultimate goal Read more about Business Blogging for Beginners[…]

be one level above crap

Be One Level Above Crap

Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the companies fielding the complaints were “one level above crap,” as Peter Shankman, the renowned author and public speaker, says. I was reminded of Peter’s statement this weekend when I learned Optimum, my Internet provider, has Read more about Be One Level Above Crap[…]

leadership

Leadership

Leadership steps up to the front of the room, or the microphone, in a time of crisis to calm and reassure. Leadership exhibits confidence; there is a difference between confidence and cockiness, as well as confidence and arrogance. Confidence means knowing how to pivot with a purpose, and think outside the box. Leadership is inspirational. Read more about Leadership[…]