The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …
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Crickets—Not the Insect Kind
Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event …
How NOT to Do Business
The following is a transcript resulting from a connection request I recently received to do business. Names have been changed to …
Are You Comfortable? That’s Not Good
I'm regularly asked to speak before audiences of fellow entrepreneurs and other professionals. Some of them are good friends and …
The Most Valuable Asset of All: Time
When we think of assets, we think of our homes, our cars, and other physical possessions. While all of those are true possessions, …
When the Phone Rings… Answer It, for Pity’s Sake
Today began as one of those days. You know, those days, where every time you sit down to start something, the phone rings. Funny …
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Wealth Marketing 101
I was recently asked to write an article providing insight into marketing to wealthy consumers. Just as advertising and promotion …
Challenging Convention
Being normal is boring. Witness the plethora of clever memes on the subject, dating back decades. (My all-time favorite: "I tried …
Print Isn’t Dead, Only Bad Ideas Are
Last month, I presented a seminar entitled "Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness." Some of the …