The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …
Continue Reading about Marketing in the Era of Social Distancing
The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …
Continue Reading about Marketing in the Era of Social Distancing
Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event …
The following is a transcript resulting from a connection request I recently received to do business. Names have been changed to …
I'm regularly asked to speak before audiences of fellow entrepreneurs and other professionals. Some of them are good friends and …
When we think of assets, we think of our homes, our cars, and other physical possessions. While all of those are true possessions, …
Today began as one of those days. You know, those days, where every time you sit down to start something, the phone rings. Funny …
Continue Reading about When the Phone Rings… Answer It, for Pity’s Sake
I was recently asked to write an article providing insight into marketing to wealthy consumers. Just as advertising and promotion …
Being normal is boring. Witness the plethora of clever memes on the subject, dating back decades. (My all-time favorite: "I tried …
Last month, I presented a seminar entitled "Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness." Some of the …