crisis communication

Crisis Communications: Plan Before Crisis Crashes Your Image

Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called it “Crisis Communications: When Bad Things Happen to Good Companies.” Typically, unforeseen emergencies or outright disasters caught industry players unprepared for the onslaught of media attention—especially social media attention—and inquiries. The panelists all carefully explained their Read more about Crisis Communications: Plan Before Crisis Crashes Your Image[…]