Content Is Not Enough

Those of you who pay attention to media trends have probably heard a particular phrase over and over again. That phrase: “Content is king.” Trouble is, despite it coming into our vernacular easily a decade ago, some people still don’t exactly understand what “content” means. Nor do some people apply the right strategy, instead essentially throwing spaghetti on the wall and seeing what sticks.

That’s why I was inspired to transform RedHedInk from a freelance writing company to a marketing and editorial content-creation company. I’ve watched as the media world has gone from being one-dimensional (“just” print, for example) to multidimensional (print, web, video, events, and more). I’ve embraced these changes, for they’ve allowed me to flex my creative muscles in far more meaningful, and fun, ways. In 2008, for example, I began taking on more blogging work, complementing my nearly exclusive focus on print magazine articles. Over the past year, another interesting thing started to happen. A handful of luxury-yachting companies began asking me to solve their pressing consumer-engagement issues. They needed blog posts that stimulated interest, for example. They wanted brochures to target their growing, diverse consumer base. In other cases, they wanted overall fresh ideas for customer engagement.

In each and every case, whether they were conscious of it or not, they realized that content creation is not enough. Rather, compelling content is paramount.

There’s nothing more satisfying than taking on a creative challenge. Even better is taking on a challenge to create compelling content. Through this blog, my goal is to educate you on what makes for compelling content, and why it’s so key. I’ll also update you whenever client agreements allow on our latest projects, to better underscore what the RedHedInk team is able to do.


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