Leveraging Local Media Coverage

Several months ago, I was on a Clubhouse chat with fellow yachting industry reps who were bemoaning The Media. Specifically, they were complaining about a decided bias that traditional media outlets have toward luxury yachts and yacht builders. They weren’t wrong, but they weren’t right, either. They were correct in complaining that some reporters, editors, Read more about Leveraging Local Media Coverage[…]

We’re Big Into Books!

Just days ago, I unveiled my newest business venture: Superyacht Storytellers. This custom book-publishing company has been months in the making. And, much like the parent of a growing child, I’ve been alternately beaming with pride and losing sleep over its development. Now that the website is all grown up, so to speak, I’m back Read more about We’re Big Into Books![…]

The Power of Video

On April 23, 2005, the very first YouTube video was posted. A mere 18 seconds long, it showed one of the website’s co-founders at the zoo, talking about elephants. Since then, millions of videos of everything from adorable babies to fast cars have been uploaded. There are how-to videos, promotional videos, and more. The video Read more about The Power of Video[…]

Graphics Gaffe

Ever had one of those weeks where you wanted to crawl under a rock? No one would have blamed the folks at Pendennis if they had done so in early September. After all, Pendennis is a highly regarded sailing-superyacht builder in the UK. The interesting thing is, not only did the management and marketing teams Read more about Graphics Gaffe[…]