I was recently asked to write an article providing insight into marketing to wealthy consumers. Just as advertising and promotion …
#GivingTuesday, and Giving Back
If I'm in a position to help a cause that breaks my heart, why wouldn't I do that? Those words stopped me dead in my tracks …
Challenging Convention
Being normal is boring. Witness the plethora of clever memes on the subject, dating back decades. (My all-time favorite: "I tried …
Print Isn’t Dead, Only Bad Ideas Are
Last month, I presented a seminar entitled "Powerful Print Ads: A Hands-on Session to Build Better Brand Awareness." Some of the …
We’re Big Into Books!
Just days ago, I unveiled my newest business venture: Superyacht Storytellers. This custom book-publishing company has been months …
Are You Super(b)?
Growing up in the 1970s, I was well aware of the feminist movement, further being the daughter of a proudly feministic mother and …
How’s Your Customer Service? (Redux)
A few months ago, I wrote about an unusual, and quite positive, customer-service experience. I was an observer for that situation. …
You’re Never too Old to Learn
Just when we think our schooling years are behind us, life reminds us we still have plenty of time learn, and plenty to learn …
Requiem
I remember: being interviewed by him in his office in February 1993; a modest man, his love of all things boating rivaled …
How’s Your Customer Service?
Plenty of companies pledge that customer satisfaction is their number-one concern. Plenty of those same companies surely do a good …