marketing

Who’s Running (Or Ruining) Your Online Reputation?

My jaw just about hit the ground when I saw this Twitter post less than an hour after it went live. That was several days ago, and …

Several months ago, I was on a Clubhouse chat with fellow yachting industry reps who were bemoaning The Media. Specifically, they …

Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called …

I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …

I received an email earlier this week that still has me flabbergasted. Two months ago, I reached out to my contact at a …

Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the …

I joined a spirited discussion several days ago on Clubhouse, the social-media app offering virtual voice chat rooms for groups. …

With apologies to Shakespeare, when it comes to best business practices, to thine own customer be true. We all know we need to do …

The continuing spread of COVID-19 is taking a big toll on small businesses. Here in New Jersey, all non-essential businesses have …

Photo by Maria Tyutina from Pexels Stop me if this sounds familiar: You’re in marketing or sales, and you head to an event …