marketing

Attention, Executives: Don’t Replace Your Marketing Team With AI

I can’t put it more plainly than that headline. If you’re in a position to hire (and fire) marketing personnel, don’t think for …

In early September, I published an article on LinkedIn, sharing best practices for organizing press events during yacht shows. It …

I received a LinkedIn direct message from a recent connection early this past Sunday. “Press release, breaking news from Company …

ChatGPT, Google's Bard, and other AI tools are all the rage... or are they? For as many companies excited about embracing and …

My jaw just about hit the ground when I saw this Twitter post less than an hour after it went live. That was several days ago, and …

Several months ago, I was on a Clubhouse chat with fellow yachting industry reps who were bemoaning The Media. Specifically, they …

Several years ago, I hosted a panel discussion for yachting professionals about the importance of crisis communications. I called …

I frequently edit press releases from all sorts of companies. And they have no idea I’m doing it. I’m not acting as an …

I received an email earlier this week that still has me flabbergasted. Two months ago, I reached out to my contact at a …

Customer-service complaints afflict every industry. And yet, so many of the problems wouldn’t exist in the first place if the …